Google and Samsung are merging Wear OS and Tizen

A small revolution in smartwatch land: Google and Samsung will now go together for one operating system. ‘Wear’ (tentative name) combines the best of Wear OS and Tizen, and should give both tech giants more clout against the Apple Watch – by far the world’s best-selling smart watch.

The news was announced at the developer conference Google I / O taking place online this week. With Tizen, Samsung has had a solid platform for smartwatches for many years, but reviews have always revealed the same Achilles heel: the fact that there are far fewer apps available for them than for Apple’s watchOS and Google’s Wear OS.

boost

For Google, it is a huge boost to get Samsung on board for a more universal operating system: clocks such as the Galaxy Watch3 and Watch Active2 only have to tolerate the Apple Watch in terms of market share. Although the difference is still significant: Samsung had a market share of ten percent in the last quarter of last year, compared to forty percent for Apple. In the third quarter, Huawei was still somewhat larger than Samsung (by fourteen versus ten percent), but partly due to the commotion surrounding the American trade embargo, the Chinese tech giant saw its share shrink to eight percent in Q4 (figures: Counterpoint).

The merger of Wear OS and Tizen should lead to three main improvements, according to Google and Samsung: more speed (especially in launching apps), better battery life and “choice of more timepieces, applications and digital watch faces than ever before”. However, Google emphasizes that other manufacturers can add a customized ‘user experience’ to the platform, with the necessary room for their own innovations.

According to Wired, it is unlikely that Samsung will release new timepieces with its own Tizen ecosystem. It is not yet clear whether and which current Galaxy clocks will receive an update to the new Wear platform over time. The South Korean company may have the same policy as for its other gadgets, where technically possible, and that means guaranteed software updates for a period of three years.

Apple Watch for Android?

As is known, since the beginning of this year, Google also owns Fitbit, another major producer of sports and health wearables. Those devices would also make the switch to the new Wear operating system in the near future.

Apple’s adjusted strategy from Google/Fitbit and Samsung will bring a lot of competition, primarily in terms of the unified market share of Wear OS, Tizen, not to mention the Fitbit OS. An interesting counter move from Apple could be that the Cupertino company will finally let its Apple Watch work with Android smartphones, which has not been possible until now. Although this strategy is not in line with expectations for the time being, Apple has often ‘cheated’ in the past: for example, the iPod, iPhone and iPad could also be connected to a Windows PC over time, and the streaming service Apple Music equally available for music lovers with an Android device. So never say ‘never’…

The news was announced at the Google I/O developer conference taking place online this week. With Tizen, Samsung has had a solid platform for smartwatches for many years, but the same Achilles heel came to light in reviews: the fact that there are far fewer apps available for them than for Apple’s watchOS and Google’s Wear OS. another huge boost to get Samsung on board for a more universal operating system: clocks such as the Galaxy Watch3 and Watch Active2 only have to tolerate the Apple Watch in terms of market share. Although the difference is still significant: Samsung had a market share of ten percent in the last quarter of last year, compared to forty percent for Apple. In the third quarter, Huawei was still somewhat larger than Samsung (by fourteen compared to ten percent), but partly due to the commotion surrounding the American trade embargo, the Chinese tech giant saw its share shrink to eight percent in Q4 (figures: Counterpoint). Wear OS and Tizen should lead to three main improvements, according to Google and Samsung: more speed (especially in launching apps), better battery life and “choice of more timepieces, applications and digital watch faces than ever before.” However, Google emphasizes that other manufacturers can add a customized ‘user experience’ to the platform, with the necessary room for their own innovations. According to Wired, it is unlikely that Samsung will release new timepieces with its own Tizen ecosystem. It is not yet clear whether and which current Galaxy clocks will receive an update to the new Wear platform over time. The South Korean company may have the same policy as for its other gadgets, where technically possible, and that means guaranteed software updates for a period of three years. As is known, Google has also owned Fitbit, another important player since the beginning of this year. producer of sports and health wearables. Those devices would also make the switch to the new Wear operating system in the near future. Apple will face a lot of competition due to the adjusted strategy of Google/Fitbit and Samsung, primarily in terms of the unified market share of Wear OS, Tizen, not to mention the Fitbit OS. An interesting counter move from Apple could be that the Cupertino company will finally let its Apple Watch work with Android smartphones, which has not been possible until now. Although this strategy is not in line with expectations for the time being, Apple has often ‘cheated’ in the past: for example, the iPod, iPhone and iPad could also be connected to a Windows PC over time, and the streaming service Apple Music equally available for music lovers with an Android device. So never say ‘never’…

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Google and Samsung are merging Wear OS and Tizen