Strengthen partnerships to support the market in a recovery phase. Gardaland in the face of a better season than 2020, it has prepared a program full of news and projects.
“The season was excellent – comments Stefano Iannicelli, trade sales manager of the group – We have reached the maximum capacity, almost like in the 2019 season. We had to intervene with adjustments related to the situation: lApp Coda, for example, made it possible to reduce times. A notable change that allows you to avoid the queues and enjoy 100% of the attractions and services. Most of the clientele was made up of Italians. The foreign market started late again ».
Due to the importance of the Italian market, Gardaland has decided to further strengthen the collaboration with Alpitour with whom it has started an exclusive sales partnership since 2020: thanks to its network with agencies it has an important weight for the Italian market.
“We try to collaborate in the various destinations with major partners – adds Iannicelli – We are market leaders and we are looking for partners who are online ».
Based on these positive data and in the hope of a resumption of international travel from next season, Gardaland Resort has renewed the agreements with the most important foreign agencies and tour operators: the Tamuz agency will exclusively cover the Israeli market, which is always very important for Gardaland; Dertur, Europlan, Tui, Eurotours and Destination Italia are the tour operators chosen for the European markets such as Germany, Austria and Switzerland but also for Russia and Azerbaijan. Lastly, the agreement with J2Holidays for the UK market remains.
As for the news, Gardaland has announced realization in the Park n. 1 of World’s first attraction inspired by Sony Pictures Entertainment’s popular Jumanji film series. It will be a dark ride for adventure lovers of all ages: a large audience made up of families, teenagers and young adults.
The hotels of the group recorded a level of occupancy in line with 2019.
The Gardaland dog hotel service is very popular during the season, the new stay offer dedicated to customers who want to spend their holiday accompanied by their four-legged friend: welcome cookies on arrival, bowls and pillows in the room, dedicated menus and specially designed spaces such as the green area outside in which being able to have fun with your dog are the characteristics of this special service. During the season, although it started late, 300 dogs were welcomed in the facilities, a positive figure that suggests further growth in the service for next year.
For Gardaland Park, on the other hand, great success for LegoLand Water Park Gardaland, the first Lego-themed water park in Europe inaugurated this year inside the Park.
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Gardaland, strengthen partnerships to support the market