Bluvacanze continues its investments for the digital revolution

Francesco Fiaschi

Despite the enormous impact of the pandemic on the global travel business, the Bluvacanze Group has not suspended its strategic development program and today has produced a further acceleration. All the business units of the group and their respective Legal entities are involved: tourism distribution (Bluvacanze, Vivere & Viaggiare and the Blunet distribution center), the tour operator (Going) and corporate travel (Cisalpina Tours and Cisalpina Mice).

“The heart of the operation consists in placing the end customer and his aspirations at the center of each process, using the latest technology to generate an online-offline hybridization model, which develops into an integrated omnichannel offering – said the ceo Domenico Pellegrino -. We give voice, face and heart to technology and, at the same time, we industrialize the incredible content of human professionalism present in the company in an effective, transparent and fast way. Francesco Fiaschi’s contribution will be a catalyst for the process and I am sure that his department will act as a driver for all contact solutions with users »continued Pellegrino.

There are many investments for this innovative and pioneering project in the sector: from the adoption of modern and scalable platforms based on Microsoft technology such as the Business Central management software, to the migration of data centers to the Azure cloud, to the creation of a new generation data warehouse already designed for the management of big data and a market-leading CRM and marketing automation solution such as Salesforce. Technology at the service of customers and also entrusted to all individual points of sale for the appropriate operations of general integration and territorial marketing specializations.

“It is a complex but extremely exciting phase. We want to make available to our users the best practices already tested in other sectors, such as banking or international retail, declining them for tourism and travel, with the peculiarities that these worlds express “, declared Enrico Graziadio, that is of the Bluvacanze group. .

With regard to the User Experience of all E-commerce applications (B2B, B2B2C, welfare, dynamic packaging, Corporate Travel), a new department has been set up, entrusted to Francesco Fiaschi, who will report directly to the group CEO, Domenico Pellegrino.

«I am very happy to have reached the Bluvacanze group and to be at the forefront for the realization of such an innovative and ambitious project, all based on the centrality of the final customer, of the traveler – said Fiaschi -. There are many elements to consider to make a digital tool simple and intuitive, therefore effective: the most important is the ability to listen to its users, also interpreting their latent needs. Only in this way is it possible to build virtuous paths of relationship and loyalty ».

We want to say thanks to the author of this short article for this amazing web content

Bluvacanze continues its investments for the digital revolution