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Toyota Provides Something for Everyone at the State Fair of Texas  with Truck Debuts, Soccer Stars and Fun for the Entire Family

Toyota Provides Something for Everyone at the State Fair of Texas with Truck Debuts, Soccer Stars and Fun for the Entire Family

September 29, 2016
DALLAS (Sept. 29, 2016) – State Fair of Texas visitors will have a wide range of experiences from Toyota at this year’s event, scheduled for Sept. 30 to Oct. 23. An added bonus for Texans, the all-new 2017 Tacoma TRD Pro will make its Texas debut at the event, allowing attendees to see the world’s most rugged and capable mid-size truck up close and personal.... more

Toyota Avalon: A Paragon of Premium Level Value, Now Advancing the Cause With Standard Toyota Safety Sense P

Toyota Avalon: A Paragon of Premium Level Value, Now Advancing the Cause With Standard Toyota Safety Sense P

September 29, 2016
Already a benchmark for style, comfort and available hybrid fuel economy in the premium midsize sedan category, the 2017 Toyota Avalon ups the ante for standard safety with the addition of Toyota Safety Sense™-P (TSS-P) for all grades. The TSS-P system had previously been offered only as an option on the Limited grade. The system equips the Avalon with Automatic High Beam, Dynamic Radar Cruise Control, Pre-Collision System with Pedestrian Detection and Lane Departure Alert with Steering Assist.... more

2017 Toyota Avalon Product Information

2017 Toyota Avalon Product Information

September 29, 2016

2017 Avalon Hybrid Product Information

2017 Avalon Hybrid Product Information

September 29, 2016

Five Million Strong!

Five Million Strong!

September 28, 2016
HUNTINGTON BEACH, Calif., (Sept. 28, 2016) – Five million. Five times a million. Five thousand thousand. 5 x 106.  Any way you slice it, the number now represents the total Certified Pre-Owned (CPO) vehicles Toyota has sold in the U.S. And five million is also more CPO vehicles than any other automaker has sold since certified used vehicle programs came online about two decades ago.... more

2017 Toyota Highlander Hybrid Product Information

2017 Toyota Highlander Hybrid Product Information

September 27, 2016

2017 Toyota Highlander Product Information

2017 Toyota Highlander Product Information

September 27, 2016

'The Year of More' for the 2017 Highlander with More Power, More Safety, and More Model Choices

'The Year of More' for the 2017 Highlander with More Power, More Safety, and More Model Choices

September 27, 2016
More power and fuel economy? That’s the name of the game for the 2017 Highlander thanks to its new 3.5-liter V6 D-4S Injection engine and Direct Shift – 8AT 8-speed automatic transmission. Taking full advantage of this revised powertrain is a new-for-2017 SE grade that brings a premium, sporty personality to the lineup. Not to be out shined by its gas-sipping siblings, the Highlander Hybrid adds two additional entry-level grades – LE and XLE – to its popular range. All Highlander models receive revised front and rear styling and enhanced interior convenience and comfort. Long story short, it’s great to be a Highlander buyer for 2017.... more

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

September 23, 2016
Toyota City, Japan, Sept. 23, 2016 -- Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial time and cost savings in the agricultural plant improvement process.... more

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

2017 Toyota Corolla Celebrates the Big Five-O with New Style and a Major Leap in Safety Technology

September 21, 2016
Forty-three million and counting. That’s the number of Corollas that Toyota has sold globally since it began building the landmark model in the fall of 1966. And that makes Corolla the best-selling nameplate of all time. That’s a lot of happy drivers.... more

2017 Toyota Corolla Product Information

2017 Toyota Corolla Product Information

September 21, 2016

Toyota Announces 2017 Mirai Pricing

Toyota Announces 2017 Mirai Pricing

September 20, 2016
TORRANCE, Calif. (Sept. 20, 2016) – Toyota Mirai drivers – COME ON DOWN!! While drivers may not see the trailblazing Toyota Mirai fuel cell vehicle in a game show showcase anytime soon, they can see every day value in new model year pricing. Toyota Mirai 2017 model year offers competitive, flexible pricing options and the opportunity to be a part of automotive history.... more

Toyota Land Cruiser Celebrates 60th Year in America with Ultimate Capability and Luxury

Toyota Land Cruiser Celebrates 60th Year in America with Ultimate Capability and Luxury

September 16, 2016
Fresh from its redesign in 2016 that brought styling, drivetrain, and multimedia enhancements, the Land Cruiser cruises into 2017 unchanged. Toyota’s flagship SUV continues to offer a full assortment of standard luxury amenities and advanced Toyota Safety Sense-P (TSS-P) technologies, all packaged inside an updated, understated, and bold design. ... more

2017 Toyota Land Cruiser Product Information

2017 Toyota Land Cruiser Product Information

September 16, 2016

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

September 15, 2016
Torrance, Calif. Sept. 15, 2016 – On the NASCAR Sprint Cup circuit, Carl Edwards is known as an aggressive and very successful driver. He’s also an accomplished pilot, flying his own plane to and from races. This coming Sunday, fans can watch him take a lap as an actor too. Edwards makes a cameo appearance in a new Toyota commercial that will debut Sunday during NBC Sports Network’s live national broadcast of the Teenage Mutant Ninja Turtles 400 from Chicagoland Raceway in Joliet, Ill. The race kicks off this year’s NASCAR Chase for the Sprint Cup championship.... more

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

September 15, 2016
Plano, Texas (Sept. 15, 2016) - Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.1 That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program is also announcing an expansion to 11 new markets to help keep even more children safe.... more

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

September 15, 2016
PALO ALTO, Calif., Sept. 15, 2016 – Toyota Research Institute (TRI) today announced that it will join forces with the Open Source Robotics Foundation (OSRF) and its newly-formed for profit subsidiary Open Source Robotics Corporation (OSRC) to expand the development of both open source and proprietary tools for Toyota’s fast-growing robotics and automated vehicle research initiatives. This move to significantly expand TRI’s research and engineering capabilities reflects Toyota’s ongoing evolution beyond the boundaries of the conventional automotive industry to become a broad-based mobility technology company.... more

Swagger On! 2017 Sienna Revs up with More Power and Efficiency

Swagger On! 2017 Sienna Revs up with More Power and Efficiency

September 15, 2016
The family van can rock, at least if it’s from Toyota. The Sienna, which has  already pushed the boundaries of minivan-ness with its sporty SE trim and “Swagger Wagon” persona, gets yet another injection of peppiness and efficiency in the form of an all-new direct-injection V6 engine and Direct Shift – 8AT, 8-speed automatic transmission. The new-for-2017 upgrades improve the original “Swagger Wagon’s” comfort, performance, and fuel efficiency.... more

2017 Toyota Sienna Product Information

2017 Toyota Sienna Product Information

September 15, 2016

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Toyota Recalls Certain Prius Vehicles

Toyota Recalls Certain Prius Vehicles

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,600 Model Year 2016 Toyota Prius vehicles in the U.S.... more

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

September 14, 2016

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

September 13, 2016
The fourth-generation Toyota Prius enters its second year (and celebrates the 20th anniversary of its debut in Japan) as other carmakers are introducing their first hybrids. Meanwhile, the Prius liftback is one of eight Toyota hybrid models offered for 2017, and Toyota also offers the world’s first production hydrogen fuel-cell car for public sale, the Mirai.... more

2017 Toyota Prius Product Information

2017 Toyota Prius Product Information

September 13, 2016

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

September 12, 2016
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.... more

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