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Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.
Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts

Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts

March 16, 2016
Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016

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Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.... more

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

January 11, 2016
Torrance, Calif., Jan. 11, 2016 – Baker Skateboards, under its partnership with Scion, hit the road in a brand new iM and iA for a demo at their favorite park in San Francisco. They stopped along the way not only to shred a few local spots, but to ride along with professional drift racer Ken Gushi in a Scion FR-S release series 1.0. Watch the video here: https://www.scion.com
 ... more

[CORRECTION] Toyota Motor Sales Reports 4.1 Percent February Increase

[CORRECTION] Toyota Motor Sales Reports 4.1 Percent February Increase

March 01, 2016
TORRANCE, Calif. (March 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 187,954 vehicles, an increase of 4.1 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 4.1 percent on a daily selling rate (DSR) basis.... more

Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
 ... more

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

November 18, 2015
TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.”  That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.  ... more

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

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Scion Brand to Transition to Toyota - Jim Lentz

Toyota Motor North America CEO Jim Lentz talks about the Scion brand's transition to Toyota.
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Featured Photos

Scion tC Release Series 10.0 001
Scion tC Release Series 10.0 002
Scion tC Release Series 10.0 003
Scion tC Release Series 10.0 004
2015 L.A. Auto Show - Scion C-HR Concept Reveal 002
2015 L.A. Auto show - Scion C-HR concept Reveal 003
Scion tC Release Series 10.0 001

Scion tC Release Series 10.0 001

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2015 L.A. Auto Show - Scion C-HR Concept Reveal 002

2015 L.A. Auto Show - Scion C-HR Concept Reveal 002

Scion Vice President Andrew Gilleland reveals the Scion C-HR Concept vehicle during the Los Angeles Auto Show, Wednesday, Nov. 18, 2015.
2015 L.A. Auto show - Scion C-HR concept Reveal 003

2015 L.A. Auto show - Scion C-HR concept Reveal 003

Scion debuts the Scion C-HR Concept vehicle during the Los Angeles Auto Show, Wednesday, Nov. 18, 2015.

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Scion AV www.scionav.com
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