News Releases

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

July 06, 2015
NEW YORK, July 6, 2015 – Toyota has announced the company’s return as presenting sponsor of the 86th Annual Convention of the League of United Latin American Citizens (LULAC), to be held in Salt Lake City from July 7 to 11. Toyota’s presence will be highlighted by the Teen Drive365 virtual reality simulator designed to help teens and parents become safer drivers; and child seat safety education from Buckle Up for Life/Abróchate a la Vida and Cincinnati Children’s Hospital.  Besides an interactive photo booth and displays of its vehicles, Toyota will conduct daily drawings for Apple Watches and child car seats. ... more

Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center

Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center

July 02, 2015
TAMPA, Fla. (July 2, 2015) – During his third tour of duty in Afghanistan, Romy Camargo’s patrol was ambushed. A sniper’s bullet changed the life of this decorated war veteran and his family. Now, with help from Toyota, Camargo, his family and a strong team of supporters are forever changing the lives of paraplegics and quadriplegics across the country.... more

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan

July 01, 2015
Tokyo, July 1, 2015 -- Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).... more

June 2015 Sales Conference Notes

June 2015 Sales Conference Notes

July 01, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Marketing Vice President Brian Smith review June 2015 sales.... more

June 2015 Sales Chart

June 2015 Sales Chart

July 01, 2015

Toyota Reports Nearly 210,000 Sales in June

Toyota Reports Nearly 210,000 Sales in June

July 01, 2015
TORRANCE, Calif. (July 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported June 2015 sales of 209,912 units, an increase of 4.1 percent from June 2014 on a volume basis.  With one more selling day in June 2015 than in June 2014, sales were down 0.1 percent on a daily selling rate (DSR) basis. ... more

It's Official! Toyota Mirai Goes the Distance

It's Official! Toyota Mirai Goes the Distance

June 30, 2015
ASPEN, Colo.  (June 30, 2015) – The future of mobility is ready to hit the road – and keep going…and going…and going.

The new Toyota Mirai hydrogen fuel cell electric vehicle will offer an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined when it hits dealerships in California this fall, and an EPA-estimated driving range rating of 312 miles on a single fill of hydrogen.
 ... more

Cars.com Names Toyota Camry as Most American-Made, Again!

Cars.com Names Toyota Camry as Most American-Made, Again!

June 29, 2015
ERLANGER, Ky., June 29, 2015 – The results are in, and Cars.com has named two Toyota models as most American-Made.
 
The Toyota Camry and the Toyota Sienna have claimed the top two spots, respectively, in the annual Cars.com American-Made Index. This marks Toyota’s return to the American-Made pinnacle for the first time in three years and the fifth time overall that Camry has been ranked number one on the index.... more

Special Olympics Flame of Hope Arrives at Toyota Headquarters in Plano

Special Olympics Flame of Hope Arrives at Toyota Headquarters in Plano

June 26, 2015
PLANO, TEXAS, JUNE 26, 2015 – En route to the Special Olympics World Games Los Angeles 2015, Toyota celebrates the Flame of Hope arriving at the temporary Toyota headquarters (TCAL) Friday afternoon as part of the Unified Relay Across America. Toyota’s Steve Curtis, vice president of corporate communications; and Terri Von Lehmden, national manager, PMO & talent acquisition, made the half-mile torch run down Legacy Drive in Plano, Texas. As Curtis and Von Lehmden arrived at headquarters, they were greeted by local Special Olympics athletes and their families, Jim Lentz, Toyota Motor North America chief executive officer, and one-hundred of the first Toyota employees who have moved to Texas.... more

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

June 26, 2015
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.... more

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

Toyota Unveils Campus Design for New North American Headquarters

Toyota Unveils Campus Design for New North American Headquarters

June 24, 2015
PLANO, Texas, June 24, 2015 – Toyota Motor North America today unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company’s “One Toyota” vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.... more

Lexus to Compete in 2015 Pikes Peak International Hill Climb with All-New RC F GT Concept

Lexus to Compete in 2015 Pikes Peak International Hill Climb with All-New RC F GT Concept

June 22, 2015
TORRANCE, Calif. (June 22, 2015) – On June 28th, Lexus will compete in the Time Attack class of the Pikes Peak International Hill Climb. The luxury automaker will be campaigning the all-new RC F GT Concept, a vehicle that builds upon the legacy of the IS F CCS-R vehicles that last competed at Pikes Peak in 2013. This historic event, now in its 93rd running, is a race against the clock that tests man and machine with the changing elements, altitude, and a treacherous 12.42 mile, 156 turn course that winds up the peak from 9,390 feet up to the 14,115 foot summit.... more

Special Olympics Flame of Hope Arrives at Morgan’s Wonderland

Special Olympics Flame of Hope Arrives at Morgan’s Wonderland

June 22, 2015
SAN ANTONIO (June 22, 2015) – Morgan’s Wonderland and Toyota celebrated Special Olympics athletes at the San Antonio-based family theme park designed with special-needs individuals in mind.... more

Toyota Sponsors National Veterans Wheelchair Games for 16th Consecutive Year

Toyota Sponsors National Veterans Wheelchair Games for 16th Consecutive Year

June 22, 2015
WASHINGTON, DC—Paralyzed Veterans of America (Paralyzed Veterans) and the Department of Veterans Affairs (VA) are proud to recognize Toyota as a Sustaining Host sponsor for the 35TH National Veterans Wheelchair Games (NVWG). Toyota will also be providing a fleet of complimentary vehicles wrapped and branded with Toyota and NVWG logos for official staff use throughout the week. More than 600 veterans are expected to compete in this year’s Games, with events like track and field, softball, and basketball beginning tomorrow June 22 in Dallas, Texas and continuing through June 26.... more

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

June 18, 2015
TORRANCE, Calif., (June 18, 2015) - Toyota was named the top non-luxury brand in the fifth annual Edmunds.com’s Best Retained Value® Awards.  The awards “recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value® (TMV®) price when sold new.”... more

Toyota Financial Services (TFS) Expands Auto Industry’s Only Asset-Backed Green Bond Program

Toyota Financial Services (TFS) Expands Auto Industry’s Only Asset-Backed Green Bond Program

June 18, 2015
TORRANCE, Calif., June 18, 2015 – Demonstrating an ongoing commitment to supporting the sale of green vehicles, Toyota Financial Services (TFS) issued the auto industry’s second-ever Asset-Backed Green Bond in the amount of $1.25 billion.  TFS revolutionized the Green Bond market by introducing the auto industry’s first-ever Asset-Backed Green Bond in 2014.  Green Bonds are an important component of TFS’ broad-ranging funding program and serve to enhance Toyota’s already extensive green commitment.
 ... more

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

June 17, 2015
Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not.

According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.... more

Toyota Expands Takata Airbag Safety Recall

Toyota Expands Takata Airbag Safety Recall

June 16, 2015
TORRANCE, Calif., June 16, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is expanding its recalls involving Takata front passenger airbag inflators. ... more

Texas Welcomes Its First i-Rodeo

Texas Welcomes Its First i-Rodeo

June 16, 2015
DALLAS (June 16, 2015) – Texans are taking a zippy zero emission spin, courtesy of Toyota.    

North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas.  The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.
 ... more

Slim Jims and Side Curtains: Toyota Celebrates 20 Years of Patented North American Innovation

Slim Jims and Side Curtains: Toyota Celebrates 20 Years of Patented North American Innovation

June 15, 2015
Ann Arbor, Mich. (June 15, 2015) -- In 1995, breaking into a car wasn’t all that complicated. Slide a “slim jim” between the doorframe and the glass, give it a tug and that’s all she wrote. Over time, carmakers developed countermeasures to keep would-be bandits at bay. Some worked and some didn’t...but they all added cost to the vehicles and complexity to the manufacturing process.

Toyota engineer Norm Kerr, III, had a better idea.... more

Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show

Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show

June 15, 2015
Tokyo, Japan, June 17, 2015 -- Ever wonder how you would look racing to rescue a cat from a tree in a purple fire truck? Or cruising around town in a hot pink hot-dog truck? Now you can see for yourself through Camatte Vision, an all-new interactive experience from Toyota for families, debuting at this year's International Tokyo Toy Show.

 ... more

Take Me Out to the Ballgame: Toyota USA Foundation and Toyota Give Back at Annual Congressional Baseball Game

Take Me Out to the Ballgame: Toyota USA Foundation and Toyota Give Back at Annual Congressional Baseball Game

June 12, 2015
WASHINGTON, DC (June 12, 2015) — While Democrats bested Republicans 5-2 at last night’s 2015 Congressional Baseball Game before 5,000 fans, the real winners were young people across the country.
 
Toyota and the Toyota USA Foundation both made major contributions to help expand STEM education opportunities and cultivate leadership skills with major contributions to the Boys & Girls Clubs National Youth of the Year and the Washington Nationals Youth Baseball Academy.... more

Hey Dad: Happy Father’s Day from Toyota

Hey Dad: Happy Father’s Day from Toyota

June 12, 2015
TORRANCE, Calif. (June 12, 2015) – The day to celebrate dads is almost here, and Toyota Camry is driving them into the limelight.
 
The Father’s Day campaign, like the “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX, uses targeted social media content to share a single, meaningful message. The new effort also features an experiential element nestled within one of Southern California’s top tourist locations.... more

Toyota Breaks Ground on Expansion in Michigan at Toyota Technical Center

Toyota Breaks Ground on Expansion in Michigan at Toyota Technical Center

June 11, 2015
ANN ARBOR, Mich. (June 11, 2015) – With the push of a plow by a 2015 Tundra TRD Pro, Toyota officially broke ground today on the expansion of the Toyota Technical Center (TTC) in Michigan. The ceremony at Toyota’s campus in York Township marks the first visible step toward its growing investment and employment in the state while strengthening its North American research and development operations.... more

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