News Releases

Toyota Intensifies Effort to Repair Vehicles Equipped with Takata Airbag Inflators

Toyota Intensifies Effort to Repair Vehicles Equipped with Takata Airbag Inflators

October 20, 2014
TORRANCE, Calif., October 20, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a supplemental safety recall of approximately 247,000 Toyota Corolla, Matrix, Sequoia, Tundra and Lexus SC vehicles produced from 2001 to 2004 and equipped with front passenger airbag inflators supplied by Takata Corporation.  This action intensifies Toyota’s efforts to reach customers and remedy previously recalled vehicles, and a small number of newly included vehicles, in certain geographic areas that appear to warrant immediate action, based on testing by the supplier.... more

Toyota's Patricia Salas Pineda Is One of People en Español's 25 Most Powerful Latinas of 2014

Toyota's Patricia Salas Pineda Is One of People en Español's 25 Most Powerful Latinas of 2014

October 16, 2014
MIAMI (Oct. 16, 2014) -- The readers of People en Español selected Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group at Toyota Motor North America as one of the 25 Most Powerful Latinas of 2014.   Pineda joined co-honorees at a gala luncheon here today.  This is the fifth consecutive year that the magazine recognizes a select group of Latinas from the arts, business, journalism and community service who are known for exceptional valor, determination and strength in their pursuits.
 ... more

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

October 16, 2014
TORRANCE, Calif. (Oct. 16, 2014) – On the green carpet, automotive history will be made. Toyota and Lexus are again presenting sponsors at the 24th annual Environmental Media Awards on Oct. 18, at which one bidder will win the Toyota Fuel Cell Vehicle (FCV). Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner.... more

Hope STEMS, Native American Students Blossom

Hope STEMS, Native American Students Blossom

October 15, 2014
Denver, Colo., Oct. 15, 2014 – A hardscrabble childhood didn’t “harden” Erika Torres-Hernandez, but it did sharpen the Chippewa-Cree tribe member’s resolve to achieve her goals and give back.
 
A recipient of a Toyota Tribal College Scholarship, Torres-Hernandez studies math at a tribal college in Rocky Boy, Mont. Once the 3.7-GPA student earns her four-year degree from a university, she plans to return to the reservation to teach high school.... more

Lexus Announces Recall of Certain LS, GS, and IS Vehicles

Lexus Announces Recall of Certain LS, GS, and IS Vehicles

October 15, 2014
TORRANCE, Calif. (Oct. 15, 2014) – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 423,000  Lexus vehicles including 2007 through 2010 Model Year LS; 2006 through 2011 Model Year GS; 2006 through 2011 Model Year IS;  2010 Model Year IS C; and 2008 through 2010 Model Year IS-F vehicles.... more

Toyota is Global Hybrid Leader with Sales of 7 Million

Toyota is Global Hybrid Leader with Sales of 7 Million

October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.... more

Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

October 11, 2014
CONCORD, N.C(Oct. 11, 2014) -- Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) today introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. ... more

Toyota Celebra a su Familia Hispana

Toyota Celebra a su Familia Hispana

October 10, 2014
TORRANCE, Calif. (10 de octubre de 2014) - Las familias se mantienen unidas y las familias latinas han seguido eligiendo a Toyota como parte de la suya. Para celebrar este lazo y recompensar a los clientes leales, Toyota lanzó la campaña de gratitud "More Than a Car" o "Más Que Un Auto", un programa que rinde tributo al rol de los vehículos en las vidas cotidianas de los clientes hispanos de Toyota.... more

Toyota Celebrates Its Hispanic Familia

Toyota Celebrates Its Hispanic Familia

October 10, 2014
TORRANCE, CALIF. (Oct. 10, 2014) – Family sticks together, and Latinos have consistently chosen Toyota to be part of their family. To celebrate this bond and give back to loyal customers, Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.
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Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report

October 09, 2014
TORRANCE, Calif. Oct. 9, 2014 – Playful campaigns, commitment to women leaders and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8th most valuable global brand in its annual report.  Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.... more

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer

October 08, 2014
TORRANCE, Calif., Oct. 8, 2014 – It’s hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage.... more

Toyota Volunteers Lend 200 Hands for Public Lands Day

Toyota Volunteers Lend 200 Hands for Public Lands Day

October 07, 2014
GEORGETOWN, Ky. (Oct. 7, 2014) – On Sunday, tree planting and painting were among a long list of completed projects following Toyota’s annual volunteer day at the Kentucky Department of Fish and Wildlife’s Salato Wildlife Education Center. In celebration of National Public Lands Day (NPLD), over 100 people pitched in to complete an estimated one year’s worth of work in about four hours.   ... more

Toyota Partners with Huntsville City to Revitalize John Hunt Park

Toyota Partners with Huntsville City to Revitalize John Hunt Park

October 02, 2014
Huntsville, Ala. (Oct. 2, 2014) – On Saturday Sept. 27, 2014, more than 100 Toyota Alabama volunteers headed to John Hunt Park in support of National Public Lands Day (NPLD).  The participants were part of a coast-to-coast effort of more than 175,000 who came together in all 50 states to donate their time and effort to improving public lands.... more

CHCI Goes Green with Toyota During Hispanic Heritage Month

CHCI Goes Green with Toyota During Hispanic Heritage Month

October 02, 2014
Washington D.C. (Oct. 2, 2014) – The 2014 Toyota Highlander Hybrid will serve as the official vehicle of the Congressional Hispanic Caucus Institute (CHCI) as it welcomes Toyota once again as a sponsor. Commemorating Hispanic Heritage Month, CHCI’s Public Policy Conference is themed “Building Our Future, Together” to reflect the growing strength of the Latino community and its impact on the success of America, including the environment. With the goal of raising awareness of the importance of reducing carbon emissions, Toyota is presenting a Highlander Hybrid to CHCI President and CEO Esther Aguilera for the organization to use to carry out its mission.... more

September 2014 Sales Conference Notes

September 2014 Sales Conference Notes

October 01, 2014
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Vice President of Sales and Dealer Development Steve Hearne review September 2014 sales.  ... more

Toyota Division is Top Retail Brand for Ninth Straight Month

Toyota Division is Top Retail Brand for Ninth Straight Month

October 01, 2014
TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.... more

September 2014 Sales Chart

September 2014 Sales Chart

October 01, 2014

Toyota Motor Sales Issues September 2014 Sales Preview

Toyota Motor Sales Issues September 2014 Sales Preview

October 01, 2014
TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, a decrease of 2.5 percent from September 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 24 selling days in September 2014 versus 23 selling days in September 2013, sales increased 1.7 percent from year-ago month.
 
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
 
For additional sales information, visit twitter.com/Toyota.  
                                    
Full press release to follow by 10:30 a.m. PDT.... more

Paving the Way: Toyota’s First Hispanic Woman Direct Tier I Supplier Calls Opportunity Exchange 'Key to Growth'

Paving the Way: Toyota’s First Hispanic Woman Direct Tier I Supplier Calls Opportunity Exchange 'Key to Growth'

September 30, 2014
This story is about the road taken.  Rosa Santana is the first Hispanic woman to own a business serving as a direct Tier I supplier to Toyota. And her path was paved by the automaker’s Opportunity Exchange – an annual two-day event that provides minority-owned businesses the chance to network with direct suppliers.... more

Toyota Announces Voluntary Recall of Certain Tacoma Pickup Trucks for Rear Leaf Springs

Toyota Announces Voluntary Recall of Certain Tacoma Pickup Trucks for Rear Leaf Springs

September 29, 2014
TORRANCE, Calif., Sept. 29, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced that it has advised the National Highway Traffic Safety Administration (NHTSA) of plans to conduct a voluntary safety recall of approximately 690,000  Model Year 2005-2011 Tacoma 4x4 and Tacoma Pre-Runner pickup trucks.... more

Gulf States Toyota Unveils the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition

Gulf States Toyota Unveils the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition

September 25, 2014
HOUSTON (Sept. 25, 2014) – Gulf States Toyota introduced the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition today at the 2014 State Fair of Texas. This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation's premier outdoor retailer.

With the capability to handle a tough trail or provide a comfortable ride, the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition is equipped for all your outdoor adventures. The vehicle, available exclusively in Silver, features a 4x4 CrewMax SR5 configuration, which offers extra space for outdoor gear while providing first-class comfort for family and friends. It offers the same power and capability the Tundra is famous for with a rugged drive train powered by a 381 horsepower 5.7L i-Force V8 engine and 6-speed automatic transmission. It also includes a tow package that allows drivers to confidently take a boat, ATV or UTV along on the journey. With top braking technology and Toyota’s Star Safety System, the Tundra is built with safety in mind.... more

What Do the World's Greatest Minds Think the Future Will Look Like?

What Do the World's Greatest Minds Think the Future Will Look Like?

September 25, 2014
DETROIT (Sept. 25, 2014) – American cities are dramatically changing and face many challenges. How can they address urban sustainability and the complexities of connected technology?
 
Next week, Sept. 30 to Oct. 2, Toyota leaders will join 350 of the world’s greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. Toyota is co-founder of the event and has been the presenting sponsor since its inception in 2007.
 
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Toyota Financial Services (TFS) Issues Third Diversity & Inclusion Bond; Promotes Diversity on Wall Street

Toyota Financial Services (TFS) Issues Third Diversity & Inclusion Bond; Promotes Diversity on Wall Street

September 23, 2014
TORRANCE, Calif., (Sept. 23, 2014) – Toyota Financial Services (TFS) issued its third Diversity & Inclusion Bond in the amount of $350 million. Enabling diversity firms to strengthen their experience working on high profile deals, this Diversity & Inclusion Bond not only serves as an integral component of Toyota’s comprehensive funding program, but also enhances Toyota’s platform for diversity by placing a spotlight on high-quality Minority and Women Business Enterprises (MWBE) certified firms.... more

Toyota U.S.A. Foundation Helps Develop the Engineers and Scientists of Tomorrow by Supporting STEM Education Today

Toyota U.S.A. Foundation Helps Develop the Engineers and Scientists of Tomorrow by Supporting STEM Education Today

September 23, 2014
TORRANCE, Calif. (Sept. 23, 2014) – Robotics competitions in Detroit that inspire students from low-income families to explore engineering. An outdoor learning lab on the Pine Ridge Indian Reservation in South Dakota that encourages Lakota students to pursue degrees in the environmental sciences.  Mobile workshops across New York state that engage young people from diverse backgrounds in STEM careers.  These are just some of the innovative education programs that the Toyota U.S.A. Foundation will support with its 2014 grants, which total more than $5 million.  ... more

New Toyota  C-HR Concept

New Toyota C-HR Concept

September 22, 2014
Brussels, Belgium (Sept. 22, 2014) -  The TOYOTA C-HR Concept introduces an expressive new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.... more

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