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Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
 
Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video

January 11, 2016

Latest News

Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
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Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

November 18, 2015
TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.”  That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.  ... more

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

He’s Weird, Right?

He’s Weird, Right?

November 19, 2015
New Scion boss Andrew Gilleland might be the perfect person to take over Toyota’s youth brand.... more

Toyota Motor Sales Results Up 10.8 Percent in December; 5.3 Percent for 2015

Toyota Motor Sales Results Up 10.8 Percent in December; 5.3 Percent for 2015

January 05, 2016
TORRANCE, Calif. (Jan. 5, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2015 sales of 238,350, an increase of 10.8 percent from December 2014 on a volume basis. With two additional selling days in December of 2015, sales were up 2.9 percent on a daily selling rate (DSR) basis. ... more

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

December 11, 2015
TORRANCE, Calif. (Dec. 11, 2015) — Toyota once again led the industry on the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Nine Toyota, Lexus and Scion models received the IIHS’ highest award for 2016, the TOP SAFETY PICK+, the most of any manufacturer.  ... more

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Featured Video

Scion Brand to Transition to Toyota - Jim Lentz

Toyota Motor North America CEO Jim Lentz talks about the Scion brand's transition to Toyota.
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Featured Photos

2015 L.A. Auto Show - Scion C-HR Concept Reveal 002
2015 L.A. Auto show - Scion C-HR concept Reveal 003
2015 L.A. Auto show - Scion C-HR concept Reveal 005
Scion C-HR Concept 023
2015 L.A. Auto Show - Scion C-HR Concept 001
2015 L.A. Auto Show - Scion C-HR Concept 002
2015 L.A. Auto Show - Scion C-HR Concept Reveal 002

2015 L.A. Auto Show - Scion C-HR Concept Reveal 002

Scion Vice President Andrew Gilleland reveals the Scion C-HR Concept vehicle during the Los Angeles Auto Show, Wednesday, Nov. 18, 2015.
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2015 L.A. Auto show - Scion C-HR concept Reveal 003

2015 L.A. Auto show - Scion C-HR concept Reveal 003

Scion debuts the Scion C-HR Concept vehicle during the Los Angeles Auto Show, Wednesday, Nov. 18, 2015.
2015 L.A. Auto show - Scion C-HR concept Reveal 005

2015 L.A. Auto show - Scion C-HR concept Reveal 005

Scion debuts the Scion C-HR Concept vehicle during the Los Angeles Auto Show, Wednesday, Nov. 18, 2015.

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